Campaigns & Challenges

There are so many ways to supercharge your fundraising efforts for the 2025 Tour Alberta for Cancer with different campaigns and challenges throughout the year.

We’ve assembled some simple tips for fundraising, but another great option is to get involved in one (or more!) of the campaigns and challenges that happen in the lead-up to the Tour. Whether you want to focus on building your team, hitting an individual milestone or maximizing the impact of your ongoing efforts, we’re here to help.

Check back for exciting details on upcoming campaigns and challenges.

 femme fondo

Join us in celebrating International Women’s Day with the launch of Femme Fondo, our campaign to inspire more women to take part in the Enbridge Tour Alberta for Cancer! Whether you’re an experienced cyclist or new to the sport, Femme Fondo is all about empowering women to get on their bikes, ride for a cause and support each other along the way.

Our goal this year is ambitious: we’re aiming for 50% female riders in the 2025 Tour. With your help, we know we can get there! Bring your friends, family, or coworkers and join a community of women riding together to raise funds and awareness for cancer care in Alberta.

Femme Fondo Shopping Spree: Win Big with Bow Cycle!

Join us for a ladies-only shopping experience and Cycling 101 session at Bow Cycle! Led by experts at Bow Cycle, Peppermint Cycling and 7Mesh, you’ll get tips geared to women on bike fitting, equipment, apparel and training to prepare for the Tour.

As part of Femme Fondo, we’re giving you an added incentive to join the ride or invite a female friend: a chance to win a $1,000 to spend at Bow Cycle! The winner will receive two $500 gift cards—one for you and one for a new female rider.

How it works

  • Register for the Tour with a friend (at least one female rider – add each other’s names to the referral box).
  • Raise $50 between March 1–19th.
  • Attend Femme Fondo Ladies Night on March 20th (ladies only, must be present to win!).

For bonus entries, tag us on social media with your training, fundraising, or team-building moments!

Not in Calgary and can’t make the event? Don’t worry, there is a second prize for riders across the province! Refer a female rider or sign up with your friend, each raise $50 and be entered to win a $250 donation to each of your fundraising pages!

Sign up today with promo code FEMME25

Match Campaigns

Matching campaigns support Tour participants in accelerating progress toward their personal fundraising goals, boosting supporter’s contributions and inspiring others to join the Tour.

How it Works

  • Matching partners provide a lump sum to match all donations received, while funds last.
  • Participants make self-donations or ask for support to double their impact and reduce their fundraising requirements.
  • All donations are matched automatically and are shown on personal fundraising pages along with acknowledgement of the matching donor.
  • Although the funds may be depleted in only a few hours, the requests for support that the match inspires, results in donations and registrations for weeks following the campaign.

Thank you to our 2025 Enbridge Epic Match Partners

Thank you to Enbridge and their financial partners, who have chosen to leverage their generosity to inspire even more support in our goal to advance cancer research and patient care across our community.

Interested in learning more about becoming a match partner and supporting our participants in reaching their fundraising goals while promoting goodwill in the community? Reach out to Allie for more information on how you can make a meaningful impact right here in your own backyard.

Tire Track Qualifier

The Tire Track Jersey is awarded to the first 10 participants who raise $15,000 or more for the Enbridge Tour Alberta for Cancer. It’s an extraordinary opportunity for passionate individuals to make a lasting impact and do something meaningful for the 60 brave Albertans who face the daunting diagnosis of cancer every day.

How it Works

  • Register for the Enbridge Tour Alberta for Cancer.
  • Kickstart your fundraising efforts and raise $15,000 or more.
  • Be one of the first 10 participants to reach this impressive milestone.

2025 Tire Track Qualifiers

  1. Silas Rutley
  2. Mark Farris

The Team-up Challenge is complete!

 

The Enbridge Tour Alberta for Cancer’s Team-Up Challenge was a great success. Thank you to all the captains and teams who came together and kick-started their fundraising for the 2025 Tour! 

congrats to our winners

We have awarded four coveted spots in our Team-Up Challenge Hospitality Tent:
 
  • The first spot was a draw from teams that re-registered at least 50% of their team at the 2024 event – Congratulations Team OneAim!
  • Two spots went to the Corporate and Community teams that registered the most riders – congrats Team Arthur Child (65 registrations!) and Team McCarthy Team McCarthy Tetrault LLP (55 registrations!)
  • The fourth spot was a draw—any team that registered five riders got one ballot entry. Congrats Team KPMG
 
Did you miss out on the challenge this year? No worries! See the campaigns and challenges below for your next chance to win, and reach out to Christine (corporate teams) or Kirstyn (community teams) for assistance!